SOAPstone
Who is the Speaker? (Who are you? What details will you reveal? Why is it important that the audience know who you are?)
What is the Occasion?(How does your knowledge of the larger occasion and the immediate occasion affect what you are writing about?)
Who is the Audience?(What are the characteristics of this group? How are they related to you? Why are you addressing them?)
What is the Purpose?(Explain to yourself what you hope to accomplish by this expression of opinion. How would you like your audience to respond?)
What is the Subject?(Just a few words. What are you talking about?)
What is the Tone?(What attitude[s] do you want your audience to feel? How will your attitude[s] enhance the effectiveness of your piece? Choose a few words or phrases that will reflect a particular attitude.)